KRAUTIdentity — 2019
A new defined identity for KRAUT Kunstfestival Luzern, a series of pop-up exhibitions and performances grown in public spaces during the summer months. Like weeds (=Kraut in german), the events take place in unexpected locations such as subways, parking lots and street corners. KRAUT Kunstfestival Luzern is also happening very quickly, the shows could be enjoyed just for a few hours. That’s why the new identity moves and changes quickly and unexpectedly. Indeed, the logo and payoff change dynamically their position depending on the support.